标识使用的识别标准

Revisions Adopted by President’s Cabinet 3/27/18; AE 7/26/22
总统内阁于2018年1月30日通过

十大正规网赌平台品牌

当我们团结一致时，我们会更强大.

When the diverse individual parts of our institution associate their unique strengths with those of their peers through a consistent, coordinated use of the college's identity, together we increase our reputation for excellence and protect the integrity of our 学术和公众参与任务.

Graphic Standards

Purpose

The purpose of the Identity standards is to identify acceptable college word marks, logos and seal and clarify appropriate and accurate usage of the trademark images on college letterhead, business cards, internal publications, apparel and promotional items. The goal of the standards is to ensure coordinated, consistent use of the trademark images so as to portray a uniform and distinct visual brand for East Georgia State 学院(EGSC). 本指南旨在维护和加强 East Georgia State College's visual identity program, further promote the college's 良好的信誉，以及创造性的正面公众认知和支持.

商标形象监控

The East Georgia State College trademarks are the property of the Board of Regents of the 佐治亚大学系统 and four (4) logos are registered in the United 美国专利商标局. 校董会的指导方针规定了如何 the trademarks can be used and East Georgia State College is responsible for monitoring 控制这些标记的使用. 十大正规网赌平台机构办公室 Advancement monitors and approves the logos for on and off-campus individuals, departments and organizations promoting the college in print publications and electronic media, 包括万维网.

需要事先批准使用

All individuals, departments and organizations desiring to use the EGSC name, logo and/
or trademark, must obtain prior approval from the Office of Institutional Advancement. Additionally, the Director of Institutional 发展及社区关系 must sign all departmental and purchasing card requests involving any of EGSC’s logos, including all printed materials, publications and promotional items to acknowledge 批准使用.

The Trademarks

十大正规网赌平台有几个不同的商标:

1. 1. 学院名称文字标志(已注册): The approved college name word mark is the two lined EAST GEORGIA STATE COLLEGE images shown below. 为了加强学院的身份，简称“EGSC”应该 not be used in publications, ads, websites or other media unless the words "East Georgia “州立大学”似乎近在咫尺.
      
      
      
   2. EGSC Logo (Registered): 单独使用或与学院名称结合使用.
      
      
      
   3. EGSC Seal (Trademarked): 专供官方文件(文凭、公告等)使用.,) and publications 比如总统的信笺、文具和请柬. Permission to use the 任何其他申请的印章必须由校长办公室批准.
      
      
      
   4. EGSC Athletic Logos: The East Georgia State College athletic logos are represented by several different marks which are reserved for use by and in support of Bobcat teams and events, including 主要标记，次要标记和单词标记. The athletic logos should not be used in place of the official college logo to promote college academic programs.
      1. 1. 只有山猫头-主要标志. (Registered)
            
            
            
         2. 山猫与旗帜-主要标志. (Registered)
            
            
            
         3. 山猫爪印(仅与主要运动标记一起使用)
            
   5. Secondary Images: 这些是与学院标志结合使用的图像. Only academic schools or college units and programs which have a significant public service mission or public 能见度可能会寻求批准，以发展个人的第二形象，这必须 也可以与学院的标志结合使用. 所有授权请求 to develop and use a secondary image must be submitted electronically using the online PR Request for Services, along with a copy of the proposed secondary image, to the Director of Institutional 发展及社区关系. 该请求将被审查并作出决定 within 5 business days. 辅助图像不能取代大学标志作为主要图像 means of individual identification and must be used in tandem with the college logo 在所有单位出版物、广告和其他印刷和电子通讯上. ALL four of the secondary marks for the bachelor's degrees (below) will be deleted upon 在各自的项目之外进行教学.

 

使用EGSC标志及标志的一般规则:

1. 1. The logos and marks must only be used exactly as provided in the camera ready or digital 没有位置变化的艺术. 不得将标志拆下重新组装; 补充其他元素，且标识不得改变. Text must not 出现在官方标志的后面、上面或中间.
   2. Use only camera ready or digital art provided by the Director of Institutional Advancement and Community Relations. 不要复制出版物中的图像.
   3. EGSC’s logos may not be used to promote or imply endorsement of non-college activities. 
   4. EGSC’s athletic marks are reserved for the use of the athletics department and its entities. 这些标志可以被其他部门、组织或者个人使用 only to demonstrate support for East Georgia State College’s athletic programs and student events. 
   5. 注册商标®包含在学院注册商标中.
   6. 任何使用都必须符合或支持学院的使命.

Guidelines for Campus Use

文具、信封及名片: These identify faculty, staff, units and programs as official representatives of East Georgia State College. 所有文具，名片，信封，便签本，路线 slips, fax cover sheets, large envelopes, brochures, invitations, mailing and address labels and signage are standardized to ensure that East Georgia State College's official 图像总是以一致的方式呈现. 没有“自制”文具或业务 卡片可以通过影印的方式制作或分发. In cases where the length or title of a department or other factors create spacing problems, contact the Director of Institutional 发展及社区关系 for assistance in making adjustments for the official layout. 辅助图像可以被合并到官方信笺中 在机构发展办公室的协助下进行设计. All signage 必须通过设施订购吗.

Students and student groups may not use official college stationery or business cards; Alternate designs are available for those with an approved need for items bearing college or athletic marks. 必须获得机构发展主任的授权 每个用途的社区关系.

校园为其他目的使用标记

College units and official student organizations may create and purchase items bearing 内部使用的商标. 设计批准必须由环保署署长批准 Institutional 发展及社区关系 prior to production and/or purchase. 在大多数情况下，该组织不需要获得许可协议. However, if the college marked items are for resale to a general audience, a license agreement 而且还需要支付版税. 只供团体成员使用的物品; items purchased or produced to be given away (as long as they are purchased from a 许可供应商)和作为班级项目的一部分而生产的物品不需要 license agreement.

Web Use

All standards for printing the college and athletic marks also apply to their use on the World Wide Web.

Board of Regents Policy (6.2)

The name, logo, or trademark of any 佐治亚大学系统 (USG) institution may only be used for products, projects, events, and services officially sponsored 由美国地质调查局或美国地质调查局机构提供. 任何USG机构的名称、标志或商标 shall not be used by an independent business enterprise that is not under the complete control of the  USG,  excluding  approved  Cooperative  Organizations,  to  imply  与该机构或美国政府的官方关系.

The 佐治亚大学系统 Board of Regents Policy prohibits the use of any East Georgia State College name, trademark, or logo in connection with alcoholic beverages; religious services, goods or artifacts; sexually-oriented devices or goods; toilet seats and the like; burial items; and unfavorable references to race, sex, national 任何人的出身或残疾. 任何使用必须与…一致或支持 the mission of the college.

Official Colors

十大正规网赌平台的主色调是金色和绿色.

Gold	Green
PANTONE 1255 CMYK 0/22/87/36 RGB 163/127/20 HEX #A37F14	PANTONE 3435 CMYK 83/19/73/58 RGB 2/73/48 HEX #024930

 

官方字体的文具，信封和名片

Georgia